Tag Archives: marketing

Why White Papers Boost Businesses & Careers

Posted on May 12, 2014 by Stephanie

Looking for ways to differentiate yourself or your company from competitors? Considering ways to boost your job search with another valuable writing skill? Consider learning how to write white papers. What Is A White Paper? White papers help readers to … Continue reading →

Posted in Uncategorized | Tagged advertising, b2b, business, content, definition, dummies, education, how to, lead generation, leadership, marketing, research, social media, white papers, write, writer, writing | Leave a comment

Review: Buffer vs. HootSuite

Posted on March 4, 2014 by Stephanie

Two weeks ago, I made the switch from HootSuite to Buffer, for managing my scheduled social media posts. Let me tell you why. HootSuite is, no doubt, a fantastic application for social media management, complete with all sorts of bells … Continue reading →

Posted in Uncategorized | Tagged application, buffer, compare, comparison, cons, hootsuite, management, marketing, media, online, posts, pros, self-employed, small business, social, solopreneur, team, updates, vs, weekly, writers, writing | Leave a comment

Branding Like the Big Dogs

Posted on August 13, 2012 by Stephanie

In an earnest attempt to give myself the edge in this fiercely competitive economy, I discovered an inspiring book on branding. What is branding? Well, it’s basically the consistent characteristics of companies (or people) that convey a unique image and … Continue reading →

Posted in Writing | Tagged branding, Breakthrough Branding, Breakthrough Branding Catherine Kaputa Marketing power positioning touchpoints, Catherine Kaputa, marketing, personal, personal brand, power positioning entrepreneurs, rebrand, strategic, touchpoints | Leave a comment

Tag Archives: marketing

Why White Papers Boost Businesses & Careers

Review: Buffer vs. HootSuite

Branding Like the Big Dogs

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